Combination marks combine a wordmark, logotype or lettermark with a pictorial mark, abstract mark, or mascot. These logos offer the best of both worlds, providing a versatile and comprehensive brand identity. They are highly flexible and can be used together or separately, depending on the context and branding needs. This style is considered one of the most popular as it offers both visual recognition from the symbol and clarity from the text. Combination marks can adapt to different situations, using either the wordmark, logotype, the symbol, or both.
Examples of Popular Brands Using Combination Marks
Several prominent brands have effectively utilized combination marks:
Doritos: The combination of the word “Doritos” with a triangular chip icon creates a cohesive and recognizable logo.
Burger King: The logo combines the brand name with an abstract representation of a burger, making it both visually appealing and informative.
Lacoste: The crocodile icon paired with the brand name creates a strong and memorable logo.
Why Are They Used?
Combination marks are used for several reasons:
Versatility: The combination of text and image provides flexibility in different branding contexts.
Enhanced Recognition: The dual elements make the logo more memorable and recognizable.
Comprehensive Branding: Combination marks offer a complete brand representation, making it easier to convey the brand’s identity and values.
Suitable Businesses
Combination marks are ideal for a wide range of businesses, including:
Retail Brands: The combination of text and image makes the brand more recognizable and appealing.
Food and Beverage: The dual elements can effectively convey the brand’s products and identity.
Tech Companies: The combination of a modern icon and the brand name can create a strong and memorable logo.
Healthcare: A combination mark can convey professionalism and trustworthiness, essential for healthcare brands.
How They Impact Businesses
Combination marks can significantly impact a business by:
Enhancing Brand Recognition: The dual elements make the logo more memorable and recognizable.
Providing Flexibility: The text and image can be used together or separately, depending on the context.
Conveying Brand Values: The combination of elements can effectively communicate the brand’s identity and values.
How New Businesses Can Adopt It in Their Branding
For new businesses considering a combination mark logo, here are some advantages and tips:
Comprehensive Brand Representation: A combination mark provides a complete representation of your brand, making it easier to convey your identity and values.
Flexibility in Use: The logo can be used in different contexts, with the text and image together or separately.
Enhanced Memorability: The dual elements make the logo more memorable and recognizable to customers.
Recommendations
Design with Consistency: Ensure the text and image elements are cohesive and work well together.
Keep It Simple: Avoid overly complex designs to ensure the logo remains clear and recognizable.
Test for Versatility: Make sure the logo looks good in various sizes and applications.
Hire a Professional Designer: A professional can help create a high-quality combination mark that effectively represents your brand.
Conclusion
Combination marks are an excellent way to create a versatile and comprehensive brand identity. They are particularly suitable for businesses looking for flexibility in their branding efforts. These logos effectively convey a complete representation of the brand, helping your business stand out in a crowded market. By combining the strengths of both text and symbols, combination marks can help you achieve your branding goals and resonate deeply with your target audience.